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dareboyejaiyeola

About Candidate

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Location

Education

B

BS.c

2010
University of Agriculture, Abeokuta

BS.c Home Science and Management( Clothing and Textile Option)

Work & Experience

T

Trade Marketing Representative, Lagos

May 6, 2019 - April 7, 2022
British American Tobacco

 Effective Price management at Retail  Ensures availability of our SKUs at Retail Universe  Grew the assigned territory by +2% vs SPLY in my first year  Grew NPIs(New Product Introduction) in the territory (SPLY and PP)  Proper execution and cascade of Monthly Cycle Instructions to all stakeholders.  Ensures regular contact with all Retailers according to the Route Plan week on week  Ensures Strict Adherence to BAT’s TM&D fundamentals(Pricing, Availability, Visibility  Ensures OTIF distribution of SKUs by Trade Partners within the Territory  Overall Management of Territory Infrastructures, Retailers etc

B

Business Development Representative, Ondo

September 4, 2017 - May 6, 2019
International Breweries PLC.

 Effective management of Retail Outlet’s Sales Drivers  Effective management of BTL activities and success rate at Retail  Ensure LOS in line with ABInbev’s standards (Brand Integrity) at the retail end  Rural Penetration with secondary brands in white areas.  Ensures regular contact with all Distributors and orders are delivered OTIF  Ensures Strict Adherence to ABInbev’s Priorities; Grow Volume, Grow Market Share, Good Price & Availability.  Ensures redistribution scheme (Route to Market) and activation at the retail end is fully achieved by the team members i.e. LAR & Agencies.

D

Depletion Executive, Ife

September 1, 2014 - August 31, 2017
Nigerian Breweries PLC.

 Effectively managing Sub-Distributors, Retailers, Local Area Representatives (LARs) and Van Sales Men (VSMs).  BTL activities effectiveness and success rate.  Provide field sales and distributor sales team with tools and support materials to drive brilliant execution of Cluster activities/customer drivers in line with NBplc standards.  Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards and constant review of what is working OTIF.  Ensures contact with all Sub Distributors and top performing retailers of each SDs. Hold regular business reviews with the SDs focusing on Customer drivers and delivery from distributor OTIF.  Ensures redistribution scheme (Route to Market) and activation at the retail end is fully achieved by the team members.  Ensures full availability, affordability, visibility, persuasion, promotion and quality of my brands in all retail outlets (Universe).

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